What's the good of hiding your stuff under a bushel and just hoarding it for your own pleasure? Output is to be put out there into the ether for endless viewings by all the curious and prurient eyes that are surely lurking on the links. And why not get to see a metered response to your effort as well, just to keep everything honest and fair. All this and more is in store, menued and venued by somebody else just for the fun and glory of it. This is better than sitting out on the front porch amid your artworks, waiting for the occasional passerby to pause and peruse. This saves both of you embarrassment and awkward confrontations in the tough real world of face to face marketing. It saves scheduling too, as there are no store hours or dreary schlepping of merchandise from the back to the front and then back again. Oh no, once its posted its as firm and permanent as a slab at stonehenge...to be endlessly passed into nameless files and infinite downloads. There's immortality in that, plus the mystery of electronic omnipotence beyond wildest reckonings.